proposal: idea 2

Monday, November 1, 2010

Ideation Proposal 2

Research Topic / Issue

Who says typo-text is bored?

"interactive typography: experiential alphabetical"


Background

When their words are put into print, writers want the text to be inviting and welcoming, so that readers will read what they have written. And they also want the text to have an aura of credibility, so it will be taken seriously and maybe even accepted. Einstein’s Autobiography many years ago, as both a writer and a lover of type I noticed and remembered that the font it was printed in seemed extraordinarily approachable and easy to read—even while projecting strength and authority. James Mosley reports that printers used to say, “You can’t tell a lie in Caslon.” And then he adds wryly: or is it that you won’t get caught? When I started my revival of Caslon, I set out to revive these qualities I had seen in its letter press Linotype Caslon Old Face: readability, affability, and authority. Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.

Problem Identification

The study of typography alone, would require a separate course and years of study. You cannot separate type design from the related technologies of printing, paper production and selection, and the digital tools involved in its creation and manipulation. This is much more than can be covered in an entry-level course such as this one; therefore, our discussion will be limited to the basics with practical applications for document designers. Typography has been up and down over the last few centuries. There is no `golden age' myth. We had horrible phototype setting in the 60s and 70s we had some ‘interesting' changes with DTP in the 80s; since then we have had vastly improved digital fonts and typesetter resolution; we have excellent new font designs; we have resurgent interest in national typesetting standards.

Aim & Objectives

  • To develop critical, innovative, and inventive way of thinking.
  • To provide an entertaining and interactivity way of educating to the user.
  • To expose younger generation importance on specific subject.
  • To experiential relation to dynamic typography in the form of performance, video and software art.

Motivation

I’m curiosity with what can i do with typography since there is a lot of development going on with this various type of text things. So by doing this, I might be able to create some fun interactive with it.


Ideation and Concept

abcdefghijklmnopqrstuvwxyz is just ordinary alphabetical. How if it been change to had some sort of sound toy, a performance tool and an art work in its own right which user/audience can play with the letter-creatures and watch and listen how they interact with each other or use them to produce soundscapes like an electronic musical instrument.

Create and control tiny sound-creatures in the shape of letters that react to gravity or each other and generate rhythms and soundscapes. abcdefghijklmnopqrstuvwxyz blends biology, physics, chemistry and art to create a unique and dynamic sound ecology.

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